1. Pacing Setup
For: New UC, first-month, no rhythm
Do: Orient to UC, map workflows, set pacing expectations, identify enablement gaps, schedule checkpoint.
Artifact β UC Pacing Plan: Outcomes+owners β’ Pacing goal β’ 2 milestones+dates β’ Next meeting
β Kicked off wk 1-2, Plan Locked in 14d, early Healthy movement
2. Underutilization Rescue
For: <2% used or Slow Utilization
Do: Diagnose root cause, 30-day rescue plan, multi-thread if single-threaded, remove blockers.
Artifact β UC Rescue Plan: Root cause β’ 3 mitigations+dates β’ "Improved" definition β’ Escalation path
β Exit <2%/Slow OR documented adoption progress
3. Multi-Product Adoption
For: Healthy single-product, expansion surface
Do: ID second use case+product, working session to enable, confirm success measurement.
Artifact β Second Surface Brief: Workflow+why β’ Who uses/approves β’ "Live" definition β’ Validation
β Non-zero usage in 2nd product tied to real workflow